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The Poetry of Time

ASEF Watch & Jewellery was founded in 2024 in Berlin with a single purpose:
To give time a form that is quiet, elegant, and enduring.

At ASEF, we believe time is not just measured — it is felt, framed, and carried. Our creations reflect this philosophy through minimalist designs, refined materials, and a deep respect for moments that matter. Each timepiece - beginning with the Cléa collection - combines Japanese precision, timeless aesthetics, and subtle contrasts, whether in gold-plated cases or two-tone silver-gold silhouettes.

From brushed dials to leather textures and water resistance, every detail is designed to accompany you — not just in function, but in feeling.

Born in Berlin. Crafted for those who see time differently.

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